Off-road culture
From a privateer's own Outback to a factory-backed win.
Carey Lando showed up to the hardest women's off-road rally in America in a Subaru she'd built up in her own driveway — no factory, no sponsor, paper maps and a compass and a car she owned. A couple of years later she was driving for Subaru itself, in the same Outback, and winning the class outright.
Her own car, nobody's sponsor
The Rebelle Rally bans GPS: eight days of desert navigation on paper maps, roadbooks and a compass, an all-women field. In 2022 Lando ran it in her personal 2014 Outback 2.5i — a Nickgyver front bumper, King springs, Bilstein B6 shocks, a 2-inch LP Aventure lift, all of it her own doing — and took third in the X-Cross class with no manufacturer behind her. (That privateer run rests on search-synthesized 2022 event coverage rather than a single confirmed article, so we hold it as provisional.)
The factory calls
In 2024 the same car came back with a badge on the door. Lando driving, Andrea Shaffer navigating, this time as Subaru's first-ever factory-sponsored Rebelle entry — and they won the X-Cross class, reported as the first Subaru victory in the rally's history. The driveway build had become the works car.
From one car to two
By 2025 the program had doubled. Two factory X-Cross teams: #200 "MTNSUBI," the defending champions Lando and Shaffer, now in a modified 2025 Forester Touring Hybrid; and #210 "Desert Disco," Emme Hall and Kendra Miller in a 2026 Crosstrek Wilderness. Hall arrives with her own résumé — a two-time prior Rebelle class champion and the rally's first EV competitor — a reminder that Subaru didn't manufacture this scene so much as finally show up to it.